Geauga County Public Library: When was Salty founded?
Salty: Salty was founded in June of 2018. Salty opened its doors for business on March 18th 2019.
GCPL: What is the story behind your business? How did it begin?
Salty: We have always wanted to own our own business. After Candice began using Halotherapy for her allergies and was able to get off all allergy medication. Brandon went to a Salt Cave and was able to relax which is very beneficial in his high stress profession.
GCPL: What challenges did you face in getting started and how did you overcome them? What challenges do you face in your day-to-day operations, and how do you overcome them?
Salty: There were many challenges as a majority of the research validating Halotherapy as an effective treatment has been conducted in Europe. Salt Therapy is still a very new concept in America and one of the biggest hurdles is informing people about this business and its many benefits.
GCPL: What is your favorite part of owning a business?
Salty: Our favorite part about owning a business is the joy of seeing our satisfied customers. From those that get relief from respiratory ailments to others who fall asleep in the cave because they are so relaxed. We both have been working in the service field with Candice previously working at the Geauga County Board of Developmental Disabilities and Brandon working as a Police Officer. So, to own a business that continues to help people is such a blessing.
GCPL: Why did you decide to start your business?
Salty: We want to work for ourselves and have the freedom to personally mold our dreams into reality.
GCPL: What kinds of training and education did starting your business require? Have you ever used the library to help with this?
Salty: There is an endless amount of training and education for beginning and maintaining a business. We utilized many different training and education platforms, from the SBA to Library courses online.
GCPL: What resources did/do you find most useful in helping you to start, grow, and maintain your business?
Salty: Hands down the best resources for any business is a great team. After we developed the idea of this business, we then focused all our attention of getting the right team in place to make this dream a reality.
GCPL: What advice do you have for people who want to start a business?
Salty: It is essential to believe in what you are doing and trying to create. There are many difficult nights/weeks/months that will test your will power and desire to start your business. Staying the course is vital and through it all you need to keep trying.
GCPL: What books, movies, or albums would you like to recommend?
Salty: Brandon would recommend the book 12 Pillars by Chris Widener and Jim Rohn. He has read this book multiple times and it can apply to anyone in any situation regardless of their aspirations.